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2) Hershey
What a sweet treat! This title is packed with the history of The Hersey Company through narrative nonfiction, informative sidebars, Fun Facts, and more.
Wolman begins his journey by deciding to shun cash for an...
7) Frito Lay
Grab a snack! This title is packed with the history of Frito Lay through narrative nonfiction, informative sidebars, Fun Facts, and more.
When it was first published, in 1990, The 7 Habits of Highly Effective People was an almost instant bestseller—and became a permanent part of the cultural lexicon. With more than 15 million copies sold in over 33 languages and 75 countries since its first publication, this book continues to help millions of people become more effective—both in their personal and professional lives.
What author Stephen R. Covey advocates is
...Design and implement the ideal customer focus
Anticipate provides business readers with a practical how-to approach for taking their customer-supplier relationship to one that is more sustainable and more mutually profitable. Much of the discussion on customer experience has centered on the hospitality or retail industries and has showcased the discrete techniques organizations use to deliver better service and create
...Tomorrow's changes are coming. With guidance from this invaluable resource, you can prepare for them today!
The tumultuous changes in the business world during the last decade have forced too many to focus on the short term, rushing to figure out how to produce quarterly profits in chaotic conditions. As a result, the longer view is often obscured, leaving businesses so busy fighting today's battles that they are completely
Consumers are told that when they put on an American Apparel t-shirt, leggings, jeans, gold bra, or other item, they look hot. Not only do they look good, but they can also feel good because they are helping US workers earn a decent wage (never mind that some of those female workers have accused their...
How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different.
So how can you make your communication stand out from the pile and get the job done? Whether you're crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you'll find:
“Through clever research studies and engaging writing, Dweck illuminates how our beliefs about our capabilities exert tremendous influence on how we learn and which...
16) The Little Book of Venture Capital Investing: Empowering Economic Growth and Investment Portfolios
After having been thrown for a loop by the bursting of the tech bubble more than a decade ago, the venture capital industry suddenly has come roaring back to life over the past two years. In 2011 alone, more than $7.5 billion in venture capital was invested—representing more than a 19% increase over the previous year—in more than 966 companies. A
...“The best book on money. Period.” –Grant Sabatier, founder of “Millennial Money,” on CNBC Make It
"This is a wonderful book. It can really change your life." -Oprah
For more than twenty-five years, Your Money or Your Life...
101 Smart Questions to Ask on Your Interview is for every job candidate who thinks “Do you have any questions for me?” marks the end of an interview. In Ron Fry’s view, it marks the beginning of the last, and perhaps most important, interview phase, one that’s so important that failing to properly prepare...
“I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump
Here is Trump in action—how he runs his organization and how he runs his life—as...
International finance coach Ann Wilson is known as the Wealth Chef because of her ability to help people cook up monetary success. In this previously self-published book, Ann has laid out a step-by-step guide to creating financial freedom. In its pages, readers will find five recipes for wealth that helped Ann go from having nothing to becoming...